After studying a lot of Elon Musk and Robert Pera, I found they have a lot of similarities.
First, they are both engineers and later started to do business.
The way they do business is quite different from traditional business schools.
Why would Tesla choose to not make money on car service, and gives supercharging for free? Why would Ubiquiti prices something that can easily sell for $1500 – $2000 (still a lot cheaper than competitors) for $1000?
Why would Tesla sell their luxury car at the same price in China as US? Didn’t Musk know that China’s demand is already so high, and reducing the price of a luxury goods won’t necessarily boost the demand? Plus all the other luxury brands are often selling twice more expensive in China.
Why would Ubiquiti give out software for free? Is it not nice to have a steady revenue stream by charging the annual license fees like other big companies did?
Instead of milking every penny out of their consumer, they pass on the value to consumer.
Instead of playing all kinds of tricks and put hidden charges, they put everything straight forward with just one price tag.
Instead of just getting excited by the profit growth, they also get excited by the value they create.
Instead of getting the best margin possible, they focus on getting the best efficiency possible.
Instead of following everyone else on conducting business, they have their own business model.
What happens then? Is that a good choice or a bad one?
With Tesla and Ubiquiti, we see trust from customer, fans all around the world, efficient corporate structure and production, and amazing growing speed that is rocketing way above expectations or even imaginations.
The disruption they brought to their industry is profound, which goes much beyond a particular industry. It brings a new perspective on how we conduct businesses, and it is what the engineering mind brings to the business world.